AI Virtual Try-On for E-commerce

In the age of digital shopping, customers often hesitate to buy fashion products due to the inability to see how they look in real life. Google Try it On solves this by providing AI-powered virtual try-on experiences. Shoppers can instantly see how clothes, accessories, and products look on themselves by uploading a selfie or using a live camera. Sellers can create engaging product pages by integrating virtual try-on features and increasing conversion. This use case focuses on utilizing Google Try it On to enhance both sides of the shopping journey: effortless personal try-on for buyers and conversion-boosting tech for sellers.

This use case is ideal for:

Shoppers looking for a fun and confident online shopping experience.
E-commerce sellers and brands aiming to boost engagement and reduce product returns.
Marketers and digital product managers wanting to enhance product visualization on websites or apps

This use case is ideal for:

Shoppers looking for a fun and confident online shopping experience.
E-commerce sellers and brands aiming to boost engagement and reduce product returns.
Marketers and digital product managers wanting to enhance product visualization on websites or apps

This use case is ideal for:

Shoppers looking for a fun and confident online shopping experience.
E-commerce sellers and brands aiming to boost engagement and reduce product returns.
Marketers and digital product managers wanting to enhance product visualization on websites or apps

🪄Solution

For Shoppers:

Search fashion products via Google (e.g., "black leather jacket").
Click on product listings with the “Try it On” label.
Upload a selfie to see the product on yourself in real time.

For Sellers:

Sign up for Google Merchant Center.
Upload high-quality, model-worn product images (no need for 3D models).
Google automatically enables Try it On for eligible products.
Optionally, highlight the Try it On feature on your product page to encourage interaction.

Check this tutorial.

For Shoppers:

Search fashion products via Google (e.g., "black leather jacket").
Click on product listings with the “Try it On” label.
Upload a selfie to see the product on yourself in real time.

For Sellers:

Sign up for Google Merchant Center.
Upload high-quality, model-worn product images (no need for 3D models).
Google automatically enables Try it On for eligible products.
Optionally, highlight the Try it On feature on your product page to encourage interaction.

Check this tutorial.

For Shoppers:

Search fashion products via Google (e.g., "black leather jacket").
Click on product listings with the “Try it On” label.
Upload a selfie to see the product on yourself in real time.

For Sellers:

Sign up for Google Merchant Center.
Upload high-quality, model-worn product images (no need for 3D models).
Google automatically enables Try it On for eligible products.
Optionally, highlight the Try it On feature on your product page to encourage interaction.

Check this tutorial.

💡Tips

For shoppers: Use clear, neutral selfies for best results.

For sellers: Upload diverse product images (various models, angles) to increase eligibility.

Note: The feature is still in gradual rollout and may not be available in all regions—currently prioritized in select areas like the U.S.

For shoppers: Use clear, neutral selfies for best results.

For sellers: Upload diverse product images (various models, angles) to increase eligibility.

Note: The feature is still in gradual rollout and may not be available in all regions—currently prioritized in select areas like the U.S.

For shoppers: Use clear, neutral selfies for best results.

For sellers: Upload diverse product images (various models, angles) to increase eligibility.

Note: The feature is still in gradual rollout and may not be available in all regions—currently prioritized in select areas like the U.S.

🔆Highlights

No 3D assets required
Easy activation via Google Merchant Center
Higher engagement without extra app installs
Realistic try-on boosts buyer confidence

⚠️ Limitations

Eligibility controlled by Google, limited customization
Limited to U.S. and select products during test phase
No direct integration on your own website, limited to Google channels

🔆Highlights

No 3D assets required
Easy activation via Google Merchant Center
Higher engagement without extra app installs
Realistic try-on boosts buyer confidence

⚠️ Limitations

Eligibility controlled by Google, limited customization
Limited to U.S. and select products during test phase
No direct integration on your own website, limited to Google channels

🔆Highlights

No 3D assets required
Easy activation via Google Merchant Center
Higher engagement without extra app installs
Realistic try-on boosts buyer confidence

⚠️ Limitations

Eligibility controlled by Google, limited customization
Limited to U.S. and select products during test phase
No direct integration on your own website, limited to Google channels

✨Result Examples

Google virtual try-on demonstration showing original photo of woman in white t-shirt and jeans on left, with arrow pointing to grid of nine AI-generated outfit variations on right including black dress, green jacket, pink cardigan, floral dress, and other clothing combinations, showcasing Google's virtual try-on technology for fashion e-commerce

🏷️Alternative Solutions

Perfect Corp AI Try-On:

Perfect Corp provides virtual try-on SDKs and plugins for websites and apps, supporting a wide range of categories (fashion, beauty, accessories). This paid SaaS option is suitable for brands wanting tailored try-on experiences without dependency on third-party platforms like Google.

Perfect Corp AI Try-On: